Luxury is in Demand

The Indian car market is already on the high boom and the demand for the luxury car market are growing in a fast pace.

Tata Nano, the people’s car has invaded the car market but not in the luxury car segment in India. There are no bounds for a car lovers’ passion for the finest dream machine on wheels to find their way to the cellars of the rich and famous.

Luxury carmakers have done a thorough study on the Indian buyers and the Indian car market and are aware of their choice and desires of their dream car. And that help them to move steadily with their plans to manufacture and / or sell luxury cars for the Indian market. The study reveal that, the current market for the luxury cars in India is estimated 4,500-5,000 units per annum, which is expected grow to 10,000 units by 2010.

Audi A4 sedan will be rolling out in India from Audi India. This new generation model was launched recently launched in Europe and now it is being brought to India simultaneously. Initially the car will be imported but will carry the price of a locally assembled car.

Mitsubishi Motors will be also rolling out its luxury sedan, the Lancer Evolution X by early 2009. Currently Mitsubishi does not have any plan to manufacture this luxury sedan locally and so it will be completely imported. This would mean that the price of the Mitsubishi Lancer Evolution X will be very high. The price of Lancer Evolution X is priced close to Rs 13 lakh globally. But with the imposed duties on import, the cost may go up to Rs 21.70 - Rs 23.5 lakh.

Ferrari one of the big car brands is expected to hit the Indian roads by 2010 and this decision was taken after the Magic India Discovery tour. After the thorough study of the Indian market, Ferrari decided to enter the Indian car market very soon.

May be, the growing demand prompted style guru, Dilip Chabria to showcase his super luxury concept car ‘Amberoid’, that was displayed recently held Auto Expo in New Delhi. This Amby tcosts a neat Rs4 crore.

Amby is adorned with a sleek instrument panel backed by a satellite navigation system, rear vision camera, three LCD televisions, Internet and videoconferencing-enabled flat bed and multi-coloured mood lighting, now this is what we call it as a royal ride!