Bronze Lion for Tata Nano at Cannes 2009

Tata Motors’ innovative use of media to advertise the launch of the Tata Nano has won the world’s most coveted advertising award – the Bronze Lion – at this year’s edition of the world’s biggest advertising awards festival at Cannes.

The jury of Cannes 2009 conferred the Bronze Lion for Best Use of Mixed Media – print, TV, radio, Internet – to the Tata Nano’s advertising in the days ahead of the launch. The innovative use of media, for example, included newspapers branding their news-briefs as ‘Nano news’, radio jockeys taking ‘Nano break’, popular serials on TV sporting Nano pop-ups, extensive use of Internet as medium, exclusive home pages by many websites with countdowns, Nano online games and many other such eye-catchers.

The award came in the face of stiff competition from some of the savviest advertisers of the world, like P&G, Nestle, Toyota, Adidas, BMW, Ford, among others. Cannes 2009 received 22,652 entries from 86 countries.