Tata knew pent-up demand for its super-cheap Nano would be so high in advance of its official delivery date that the Indian automaker set up an unique pre-ordering system allowing potential customers to sign up with booking forms. After all these forms have been collected, a computer will randomly choose the first 100,000 people to take possession in July.
That process began just five days ago on April 1st, and Tata has already sold over 51,000 booking forms to its dealer network and individual customers, with another 30,000 or so being taken from a number of Tata partners. Each order form is being sold for 300 Rupees, which is about $6.00 in U.S. funds. Prices for individual Nanos are reportedly ranging from between 95,000 and 145,000 Rupees ($1,880 to $2,780), which officially makes this the World's Cheapest Car.
One thing seems sure: Tata is going to sell a ton of these cars. Whether or not that's a good thing depends on your particular viewpoint. It's almost a certainty that people will be safer in the four-wheeled enclosed Nano than on the little scooters and cycles they are currently riding, but a number of environmental groups have voiced concerns over the impact this many new cars will have on their surroundings. Regardless of how this ultimately plays out, this is only the beginning.
Showing posts with label TataNano. Show all posts
Showing posts with label TataNano. Show all posts
Tata Nano Europa: A Cheap Car Gets Less Cheap For Europe
The tiny and fascinating Tata Nano will supposedly go on sale at the end of this month in India, but this didn't stop CEO Ratan Tata from previewing an "upscale" model for the European market.
We don't expect the Tata to go on sale anytime soon in Europe, especially given the EuroCAP safety standards, but we appreciate the idea of a Tata Nano for a "future launch in such markets" as Ratan noted. So what does an upscale Nano look like? It looks similar to the regular Nano but gets an extra cylinder (up to 3!), redesigned interior, a host of safety equipment and an "all sheet metal" body. Seriously, it says this in the press release. New Nanos are apparently just as nice as early model..
Tata Nano Europa
With a length of 3.29 metres and width of 1.58 metres, the Tata Nano Europa continues to be stylishly petite but surprises with its spacious interior and generous leg space. The slightly longer wheelbase of 2.28 metres combines excellent space and manoeuvrability, further improving on the benchmark standard set by the Tata Nano. The enhanced spaciousness is complemented by redesigned interiors, marked by smooth curves and a high tech yet gentle feel.
To meet the driving needs of its target customers, the Tata Nano Europa will be powered by a 3-cylinder sporty all-aluminium MPFI engine matched with a 5-speed automatic transmission, and electric power steering. The gasoline engine will be class-leading, providing high fuel efficiency and low CO2 emission of less than 100 gm / km meeting the twin goals of being environmentally friendly and stylish – just like the Tata Nano.
The Tata Nano Europa meets all safety regulations. In addition to the all sheet-metal body, its energy absorbing design, use of advanced restraint systems, ABS, ESP and Air Bags will enhance passenger safety.
Just like the Tata Nano, the Tata Nano Europa incorporates exterior compactness with interior comfort and seeks to provide motorists the pleasure and utility of personal mobility combined with affordability and environment-friendliness, in a world where smaller, fuel-efficient cars are emerging as a preferred choice.
We don't expect the Tata to go on sale anytime soon in Europe, especially given the EuroCAP safety standards, but we appreciate the idea of a Tata Nano for a "future launch in such markets" as Ratan noted. So what does an upscale Nano look like? It looks similar to the regular Nano but gets an extra cylinder (up to 3!), redesigned interior, a host of safety equipment and an "all sheet metal" body. Seriously, it says this in the press release. New Nanos are apparently just as nice as early model..
Tata Nano Europa
With a length of 3.29 metres and width of 1.58 metres, the Tata Nano Europa continues to be stylishly petite but surprises with its spacious interior and generous leg space. The slightly longer wheelbase of 2.28 metres combines excellent space and manoeuvrability, further improving on the benchmark standard set by the Tata Nano. The enhanced spaciousness is complemented by redesigned interiors, marked by smooth curves and a high tech yet gentle feel.
To meet the driving needs of its target customers, the Tata Nano Europa will be powered by a 3-cylinder sporty all-aluminium MPFI engine matched with a 5-speed automatic transmission, and electric power steering. The gasoline engine will be class-leading, providing high fuel efficiency and low CO2 emission of less than 100 gm / km meeting the twin goals of being environmentally friendly and stylish – just like the Tata Nano.
The Tata Nano Europa meets all safety regulations. In addition to the all sheet-metal body, its energy absorbing design, use of advanced restraint systems, ABS, ESP and Air Bags will enhance passenger safety.
Just like the Tata Nano, the Tata Nano Europa incorporates exterior compactness with interior comfort and seeks to provide motorists the pleasure and utility of personal mobility combined with affordability and environment-friendliness, in a world where smaller, fuel-efficient cars are emerging as a preferred choice.
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