Demand for the Tata’s wonder car Nano is expected to be 10 times the supply. Enter the black market, hundreds of black marketers have spread themselves across dealers
, banks and outlets to make hay while the Nano shines.
If any car is a hit at launch, industry sources indicate at least 10 per cent of cars sold are through the black market route.
The first time India witnessed such a hype was with the first Maruti 800, the initial premium was as high as 100 per cent. Maruti itself cashed in launching the 'tatkal' scheme during the old license permit raj days, which guaranteed quick delivery but at a 30 per cent premium.
We have seen similar premium being charged on Bajaj scooters, Tata trucks and even Maruti's diesel Swift Dzire, which in fact has a 4-6 month waiting period.
Experts say in the case of the Tata Nano, people may pay a premium but not over Rs 20,000 because today the buyer has more options.
"People would wait and watch and see the performance and the reaction of people. They will then buy, thus, black market will be marginal," said S P Shah, president, Federation of Automobile Dealers Association.
It is all going to boil down to just how many bookings the Nano gets. With the delivery fixed at 1 lakh cars once allotment begins in June, the black marketers are also expected to crawl right out of the woodwork with a 15-20 per cent premium that could even go to 40% if there is a demand frenzy.
source: ndtv.com
Showing posts with label demand. Show all posts
Showing posts with label demand. Show all posts
Luxury is in Demand
The Indian car market is already on the high boom and the demand for the luxury car market are growing in a fast pace.
Tata Nano, the people’s car has invaded the car market but not in the luxury car segment in India. There are no bounds for a car lovers’ passion for the finest dream machine on wheels to find their way to the cellars of the rich and famous.
Luxury carmakers have done a thorough study on the Indian buyers and the Indian car market and are aware of their choice and desires of their dream car. And that help them to move steadily with their plans to manufacture and / or sell luxury cars for the Indian market. The study reveal that, the current market for the luxury cars in India is estimated 4,500-5,000 units per annum, which is expected grow to 10,000 units by 2010.
Audi A4 sedan will be rolling out in India from Audi India. This new generation model was launched recently launched in Europe and now it is being brought to India simultaneously. Initially the car will be imported but will carry the price of a locally assembled car.
Mitsubishi Motors will be also rolling out its luxury sedan, the Lancer Evolution X by early 2009. Currently Mitsubishi does not have any plan to manufacture this luxury sedan locally and so it will be completely imported. This would mean that the price of the Mitsubishi Lancer Evolution X will be very high. The price of Lancer Evolution X is priced close to Rs 13 lakh globally. But with the imposed duties on import, the cost may go up to Rs 21.70 - Rs 23.5 lakh.
Ferrari one of the big car brands is expected to hit the Indian roads by 2010 and this decision was taken after the Magic India Discovery tour. After the thorough study of the Indian market, Ferrari decided to enter the Indian car market very soon.
May be, the growing demand prompted style guru, Dilip Chabria to showcase his super luxury concept car ‘Amberoid’, that was displayed recently held Auto Expo in New Delhi. This Amby tcosts a neat Rs4 crore.
Amby is adorned with a sleek instrument panel backed by a satellite navigation system, rear vision camera, three LCD televisions, Internet and videoconferencing-enabled flat bed and multi-coloured mood lighting, now this is what we call it as a royal ride!
Tata Nano, the people’s car has invaded the car market but not in the luxury car segment in India. There are no bounds for a car lovers’ passion for the finest dream machine on wheels to find their way to the cellars of the rich and famous.
Luxury carmakers have done a thorough study on the Indian buyers and the Indian car market and are aware of their choice and desires of their dream car. And that help them to move steadily with their plans to manufacture and / or sell luxury cars for the Indian market. The study reveal that, the current market for the luxury cars in India is estimated 4,500-5,000 units per annum, which is expected grow to 10,000 units by 2010.
Audi A4 sedan will be rolling out in India from Audi India. This new generation model was launched recently launched in Europe and now it is being brought to India simultaneously. Initially the car will be imported but will carry the price of a locally assembled car.
Mitsubishi Motors will be also rolling out its luxury sedan, the Lancer Evolution X by early 2009. Currently Mitsubishi does not have any plan to manufacture this luxury sedan locally and so it will be completely imported. This would mean that the price of the Mitsubishi Lancer Evolution X will be very high. The price of Lancer Evolution X is priced close to Rs 13 lakh globally. But with the imposed duties on import, the cost may go up to Rs 21.70 - Rs 23.5 lakh.
Ferrari one of the big car brands is expected to hit the Indian roads by 2010 and this decision was taken after the Magic India Discovery tour. After the thorough study of the Indian market, Ferrari decided to enter the Indian car market very soon.
May be, the growing demand prompted style guru, Dilip Chabria to showcase his super luxury concept car ‘Amberoid’, that was displayed recently held Auto Expo in New Delhi. This Amby tcosts a neat Rs4 crore.
Amby is adorned with a sleek instrument panel backed by a satellite navigation system, rear vision camera, three LCD televisions, Internet and videoconferencing-enabled flat bed and multi-coloured mood lighting, now this is what we call it as a royal ride!
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