Tata Nano deliveries have started in the Indian market. It’s good to see the car finally on roads driven by common people.
Tata has been considering launching this car in the international markets as well. Latin America is one of the important markets where Nano could generate good sales.
Tata could launch the Nano model in this market with the help from Fiat which is a major player in Latin America.
Fiat and Tata are already collaborators in India. Fiat provides engines to Tata while Tata provides service stations and showrooms to Fiat.
Showing posts with label fiat. Show all posts
Showing posts with label fiat. Show all posts
Tata Nano and Fiat tie-up
Fiat and Tata have announced plans to jointly sell the Tata Nano across South America.
The first deliveries of the world’s cheapest car have been taking place in India and South America is the next market Tata is aiming to sell the Nano in.
Brazil is Fiat’s second largest market after Italy so it has expertise in selling cars in South America. The Nano is not the only model Tata and Fiat are planning to sell together, with Tata’s chairman Ratan Tata confirming the two firms were considering plans to sell Ferrari and Maserati models together in India.
“We have various projects, [with Fiat] to take the Nano to Latin America together, to share platforms for new cars, we have projects for Iveco and also for us to sell Ferrari and Maserati here in India,” he said. “We are talking about a lot of things.”
Tata, who is a Fiat supervisory board member, said the two were studying further projects including a joint venture for vehicle and engine production in India.
The Tata Nano, in its Indian production form, recently passed a European crash test. A European version is set to go on sale in 2011.
The first deliveries of the world’s cheapest car have been taking place in India and South America is the next market Tata is aiming to sell the Nano in.
Brazil is Fiat’s second largest market after Italy so it has expertise in selling cars in South America. The Nano is not the only model Tata and Fiat are planning to sell together, with Tata’s chairman Ratan Tata confirming the two firms were considering plans to sell Ferrari and Maserati models together in India.
“We have various projects, [with Fiat] to take the Nano to Latin America together, to share platforms for new cars, we have projects for Iveco and also for us to sell Ferrari and Maserati here in India,” he said. “We are talking about a lot of things.”
Tata, who is a Fiat supervisory board member, said the two were studying further projects including a joint venture for vehicle and engine production in India.
The Tata Nano, in its Indian production form, recently passed a European crash test. A European version is set to go on sale in 2011.
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