The Tata Nano has drawn over 2.03 lakh fully paid bookings amounting to nearly Rs.2,500 crores, in an encouraging response to the car launched on 23rd March.
The Tata Nano website recorded an unprecedented 3 crore (30 million) hits from the date of launch of the car to the closure of the booking period (25th April, 2009), nearly 1 million hits a day. About 14 lakh people walked in to Tata Motors Showrooms, Croma and Westside stores across the country to catch a glimpse of the car. A total of 6.10 lakh forms were purchased from the booking centres. 70% of the 2.03 lakh bookings received were financed, while 30% of the applicants booked in cash by paying fully. About 4,000 cash bookings were made online through www.tatanano.com, a first for the auto industry in India. Among the three variants of the car, 20% bookings are for the Nano Standard, 30% for the Nano CX and the remaining 50% for the top-end Nano LX.
As announced on 23rd March, the first 100,000 allottees from among the applicants will be chosen through a computerised random selection procedure, and the announcement will be made within 60 days of closure of the booking. Deliveries will start in July 2009, and are expected to be completed in the last quarter of 2010, while all efforts would be made to ramp up production and deliver earlier.
Simultaneously along with the announcement of the first 1 lakh successful allottees, Tata Motors will also announce the allotment of those booking applicants who have expressed their interest in retaining their bookings with the company even if they do not form part of the first 1 lakh allottees. The retainees will earn an interest on their booking amount, effective from that date. The booking amounts of unsuccessful applicants who have not chosen to retain their booking amounts will be refunded at the same time.
Tata Motors places on record its gratitude to the people of India for according such a warm welcome to the Tata Nano, and to all its preferred financiers, dealers and partner companies in making the Tata Nano far more accessible.
Showing posts with label tata nano bookings. Show all posts
Showing posts with label tata nano bookings. Show all posts
Big rush for Nano details but booking figures high's
Pune’s potential buyers set up a huge rush for the Nano, the small car, as booking started on Thursday, said dealers and officials at outlets giving booking forms.
It isn’t clear, however, how many booked the Nano. Most returned after taking details on the price structure and financial schemes.
“All our outlets in the city and those of Das Electricals and Sehgal Autoriders in Pimpri-Chinchwad area have seen a huge rush from the morning. Booking forms are being sold in no time. But most people are arriving without the documents to carry out an actual booking. And people want to know more about various options available for them before they book the car,” said Mandar Tamhane, director, Pratham Automobiles Pvt Ltd.
He said nearly all visitors bought booking forms though no count was made of the exact number of forms sold. “We think the number of bookings will go up in the coming days and we can provide the data once it is ascertained,” he said.
Pandit Automobile had a similar report. “We are getting an overwhelming response. Our entire team is busy attending to customers. We don’t have the exact number right now of how many forms we sold and how many bookings we made. The count can be made only after collecting all data,” said Mukund Kulkarni of Pandit Automobile.
Pratham Automobiles has made booking forms available at nearly 30 outlets at Baner, Kondhawa, Wagholi, Camp, Wakdewadi, Bhandarkar Road, Goldstar Motors (Dapodi), Salunkhe Vihar (Ebony), Chinchwad (Sehgal Autoriders), Chakan (Sehgal Autoriders), Akurdi (Sehgal Autoriders), Narayangaon (Sehgal Autoriders), Kothrud(Dombivali Nagari, Sahakari Bank Ltd.) and Das Electricals.
Forms are also available in retail shops like Croma and Westside. Tata Green Batteries, a brand of Tata AutoComp GY Batteries that supplied batteries to Nano, also joined the bandwagon of outlets providing booking forms.
The company announced on Thursday that booking forms would be available from Thursday at around 200 franchisee outlets across more than 60 cities in the country.
Ravi Gupta, CEO, Tata AutoComp GY Batteries Pvt Ltd, said, “To take our association with the Nano forward, we are offering our customers a special discount of 10 per cent on Tata Green Batteries, on purchase of booking forms for the Nano.”
The discount will be valid for three years from the date of purchase of the booking form from a Tata Green Battery outlet.
It isn’t clear, however, how many booked the Nano. Most returned after taking details on the price structure and financial schemes.
“All our outlets in the city and those of Das Electricals and Sehgal Autoriders in Pimpri-Chinchwad area have seen a huge rush from the morning. Booking forms are being sold in no time. But most people are arriving without the documents to carry out an actual booking. And people want to know more about various options available for them before they book the car,” said Mandar Tamhane, director, Pratham Automobiles Pvt Ltd.
He said nearly all visitors bought booking forms though no count was made of the exact number of forms sold. “We think the number of bookings will go up in the coming days and we can provide the data once it is ascertained,” he said.
Pandit Automobile had a similar report. “We are getting an overwhelming response. Our entire team is busy attending to customers. We don’t have the exact number right now of how many forms we sold and how many bookings we made. The count can be made only after collecting all data,” said Mukund Kulkarni of Pandit Automobile.
Pratham Automobiles has made booking forms available at nearly 30 outlets at Baner, Kondhawa, Wagholi, Camp, Wakdewadi, Bhandarkar Road, Goldstar Motors (Dapodi), Salunkhe Vihar (Ebony), Chinchwad (Sehgal Autoriders), Chakan (Sehgal Autoriders), Akurdi (Sehgal Autoriders), Narayangaon (Sehgal Autoriders), Kothrud(Dombivali Nagari, Sahakari Bank Ltd.) and Das Electricals.
Forms are also available in retail shops like Croma and Westside. Tata Green Batteries, a brand of Tata AutoComp GY Batteries that supplied batteries to Nano, also joined the bandwagon of outlets providing booking forms.
The company announced on Thursday that booking forms would be available from Thursday at around 200 franchisee outlets across more than 60 cities in the country.
Ravi Gupta, CEO, Tata AutoComp GY Batteries Pvt Ltd, said, “To take our association with the Nano forward, we are offering our customers a special discount of 10 per cent on Tata Green Batteries, on purchase of booking forms for the Nano.”
The discount will be valid for three years from the date of purchase of the booking form from a Tata Green Battery outlet.
High Booking For high end versions of Nano
Bookings of TATA Motors’ Nano began with nearly 80% of the buyers opting for the more expensive variants instead of the base level car which is priced at INR 0.123 million (ex showroom, Delhi). The trend is based on responses from dealers and banks that took bookings in Delhi, Mumbai, Pune, Bangalore, Chandigarh and Kolkata. The Nano CX cost INR 0.148 million and the top end LX INR 0.172 million.
Mr Rajiv Lohia of R D Motors in Kolkata said that "We have booked over 70 Nanos today and most of them were the CX and the LX versions.”
In Mumbai a senior executive of State Bank of India who was coordinating with one of the dealers added that “All the 12 buyers in this dealership opted for the top end variant and all of them made the down payment of INR 0.140 million upfront. None of them were financed.”
A TATA Motors dealer in Delhi said that “In Delhi, where the car is the cheapest amongst all the major cities, dealers said most of the buyers already own cars contrary to TATA Motors’ stated strategy of using the Nano to expand the market to buyers who didn't own cars. We see up to 85% to 90% of enquiries coming from people who already drive a small car. And 90% of them have booked the mid and top end variants. So far, we have received up to 80 applications with the application fee. Almost 100% of the buyers are self financed.”
(Sourced from Business Standards)
Mr Rajiv Lohia of R D Motors in Kolkata said that "We have booked over 70 Nanos today and most of them were the CX and the LX versions.”
In Mumbai a senior executive of State Bank of India who was coordinating with one of the dealers added that “All the 12 buyers in this dealership opted for the top end variant and all of them made the down payment of INR 0.140 million upfront. None of them were financed.”
A TATA Motors dealer in Delhi said that “In Delhi, where the car is the cheapest amongst all the major cities, dealers said most of the buyers already own cars contrary to TATA Motors’ stated strategy of using the Nano to expand the market to buyers who didn't own cars. We see up to 85% to 90% of enquiries coming from people who already drive a small car. And 90% of them have booked the mid and top end variants. So far, we have received up to 80 applications with the application fee. Almost 100% of the buyers are self financed.”
(Sourced from Business Standards)
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