Firms Book Nano in Bulk to Reward Employees

Kolkata: The firms in India are opting for relentless booking of Tata Motor's car Nano, to offer it as an employee reward. Employees in the IT sector too, who have been pummeled by the recession, have chosen Nano as their preferred car and are aggressively making a dash for it.

"Apart from Shree Cement, Linc Pen too has gone in for bulk Nano bookings through us. The pen major has booked 11 Nanos," Anil Bagaria, Managing Director of KB Motors, a Tata Motors dealer told The Economic Times. Shree Cement has booked 1000 Nanos for the purpose. "I decided to book Nano not because it is a cheap car but due to its fuel efficiency. The cars will be given to the employees as part of the company's HR strategy," said Shree Cement Managing Director HM Bangur.

The decision comes as part of driving employee motivation during the recession, without mounting on costs. Sectors like FMCG, pharma, telecom and healthcare are going ahead with employee reward schemes and according to HRs, Nano can be a viable option. "Instead of rewarding top performers with incentives like foreign holiday tours, Nano is emerging as an alternative reward option. Even for those in sales function, gifting Nano could be a way to upgrade them from two-wheelers to four-wheelers," said E Balaji, CEO, Ma Foi Management Consultants.

source: siliconindia.com