Tata Nano Online game 1.2 million test drives reported till now

Well if the frenzy and the hysteria created during the launch of this compact Tata car wasn’t enough, the popular car-maker goes ahead and invites in more hype and fame through its online game. The Tata Nano online game that has been developed in sync with Zapak Digital Entertainment receives much adulation with over 1.2 million test drives reported till now.

Tata Motors launched the car on March 23rd and since then, the website has received around 25 million hits and more. The pricing of the car sure attracted a lot of audience and therefore became one of the much-awaited cars in the compact car segment.

Mr. Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. commented on the popularity of the game, “The Tata Nano is a dream come true for India. Everyone wants to own the Tata Nano and experience it in every way possible. The game is a hit among our users and we are thrilled with the response.”

The game is very simple and unique; it involves customizing and dressing up your car firstly. After the customization, players have to steer through the traffic-packed roads and also ensure that the pedestrians are not hurt while you drive through the congested roads. The game can be played in three levels that offers different sets of exciting challenges and the aim of the game is to reach the destination within a specified time limit.

The customization level offers options such as color, scoop trims, decals, alloy wheels and fog lamps. Indirectly via the virtual platform, the company also attunes the user to the various options that the real car features.

Source:autotantra.in