Tata has denied reports that it has taken over 500,000 orders for the Nano, claiming that it will not know how many Nanos will be pre-ordered until several days after the booking process ends on Saturday, 25 April.
“We’re not sure how many orders we’ve taken yet,” said a spokesperson. “It’s going to be difficult to trace the final numbers quickly.”
The firm also said it didn’t know how many order forms had been sold as part of the booking process for the Nano, which involves potential purchaser buying an order form for 300 rupees (£4).
Tata said the scale of the ordering operation, taking place at over 30,000 locations across India including some remote rural areas, meant it was impossible to accurately keep track of the number of orders until the process was complete.
Showing posts with label neno. Show all posts
Showing posts with label neno. Show all posts
Tata Nano Take Congestion to Tier II & III
Tata Nano is the much awaited car to be launched in India and when the ‘mini car’ was launched earlier this year, credit rating agency CRISIL estimated Tata Nano could expand the Indian car market by 65% and increase car sales by 20% over previous year.
As per the data collected by KPMG from the society of Indian automobile manufacturers (SIAM) and CRISIL shows that in the landmark year of 1998-99, when a bevy of other auto-companies entered the small car segment, Maruti 800, the first and only A1 small car model, held a 58% market share.
Later with the introduction of a range of A2 compact car models - larger than A1 and a good Rs.2-5 lakh more expensive - the share of Maruti 800 fell to 5.8%, to be replaced in popularity by A2 cars whose share had increased to 72% by end of 2008.
Mr. Krishnan said "The A2 models created a metro-based upwardly mobile market segment." "But, the Nano, actually an A0 car, moves further down the pyramid, where the market is also wider." By bringing down the cost of ownership to less than three times that of a two-wheeler, it captures the aspiration, but cost sensitive market in tier II and III towns.
Dr N S Srinivasan, former head of the transport and transportation division of the Central Road Research Institute, estimates the growth of car traffic in central business districts (CBDs) of cities alone was six per cent during that period. Talking about the crowded roads he said "Whereas, the capacity of roads in CBDs to handle such volume has grown only negligibly”. "This is because, it is not possible to widen city roads owing to building constructions, and there is a limitation to construction of flyovers."
As per the data collected by KPMG from the society of Indian automobile manufacturers (SIAM) and CRISIL shows that in the landmark year of 1998-99, when a bevy of other auto-companies entered the small car segment, Maruti 800, the first and only A1 small car model, held a 58% market share.
Later with the introduction of a range of A2 compact car models - larger than A1 and a good Rs.2-5 lakh more expensive - the share of Maruti 800 fell to 5.8%, to be replaced in popularity by A2 cars whose share had increased to 72% by end of 2008.
Mr. Krishnan said "The A2 models created a metro-based upwardly mobile market segment." "But, the Nano, actually an A0 car, moves further down the pyramid, where the market is also wider." By bringing down the cost of ownership to less than three times that of a two-wheeler, it captures the aspiration, but cost sensitive market in tier II and III towns.
Dr N S Srinivasan, former head of the transport and transportation division of the Central Road Research Institute, estimates the growth of car traffic in central business districts (CBDs) of cities alone was six per cent during that period. Talking about the crowded roads he said "Whereas, the capacity of roads in CBDs to handle such volume has grown only negligibly”. "This is because, it is not possible to widen city roads owing to building constructions, and there is a limitation to construction of flyovers."
TATA NANO ON SALE IN INDIA
The people’s car or the one lakh car , the Tata Nano had hit the showrooms in India and currently open for booking,Read the full story from Thestar below.
At 6.46pm last Thurs, R. Sampathkumar signed a check for 3,809 rupees (US$78) and ordered his first car: a Tata Nano.
Bookings for the ultra cheap car, which retails for 100,000 rupees (US$2,050) plus tax and transport fees, opened on Thurs across India.
Sampathkumar, who is 30 years old and single, makes about 20,000 rupees a month (US$410) as a goldsmith and says he wants a Nano for “status.”
“Automatically, women will come forward,” he said, grinning.
Dozens gathered on Thurs to gawk at the silver Nano sitting on a red platform with pink satin skirting at the Tata dealership in Coimbatore, a mid-sized manufacturing hub in southern India. Two DJs blasted Backstreet Boys, Ricky Martin and Madonna songs, while college kids snapped photos of the snub-nosed car on their cell phones.
Despite the festivities, analysts say Nano sales won’t do much in the short term to help debt-strapped Tata Motors, which is facing falling sales and is in talks with banks to refinance a US$2bil loan it took out to buy Land Rover and Jaguar from Ford last year.
Vaishali Jajoo, auto analyst at Mumbai’s Angel Broking, estimated that even if Tata Motors manages to sell 250,000 Nanos a year, it will only add 3% to the company’s total revenues.
Production constraints mean Sampathkumar won’t get his new Nano until July, at the earliest. Violent farmer protests forced Tata to relocate at the last minute a factory that was to exclusively build Nanos, and the replacement won’t be operational before year’s end.
Customers who want to buy the Nano must pay 300 rupees for an application form, then pay the entire cost of the car or get financing from one of 18 banks Tata Motors has made special arrangements with.
Tata will accept orders until Apr 25 and then randomly select 100,000 people who will get the first shipment of vehicles. Everyone else will have to wait. Tata will pay interest on booking deposits: 8.5% for people who have to wait one to two years to get their Nano, and 8.75% for those who hold out longer.
Tata spokesman Debasis Ray said the company would not release data on the number of orders until after the process closed, but added that “the signs are encouraging.”
He said 300,000 people had visited Tata’s 400 showrooms across the country since the car went on display Apr 1.
In the last two weeks, the Nano Website has gotten 20mil hits, he said.
K. Thamilarasu, the divisional sales manager for Tata Motors in Coimbatore, said 21 people paid for the car in full at his dealership Thurs. Another 19 made downpayments for financing arrangements.
“I have been in this field three decades,” Thamilarasu said. “This is the first time we are noticing a revolution.”
Rajeswari Nandagopal, a teacher, paid 300 rupees for a booking form because she wants to buy a Nano for her 17-year-old son, who currently rides a motorbike.
“These days going on two-wheelers is a great risk,” she said.
J. Rathimasawamy, 70, a retired schoolmaster, said he sold his Maruti WagonR two months ago because he wants to buy a Nano. “It’s the cheapest,” he said.
Rathimasawamy, a wiry man with white hair and a dusty pair of flip-flops, took a bus from his home 25 miles (40 kilometers) away to buy a booking form.
Vijayakumar Jayabal, 50, a policeman who earns 12,000 rupees (US$246) a month, said he wants to buy a Nano because he can’t squeeze his family of four onto his motorbike.
At 6.46pm last Thurs, R. Sampathkumar signed a check for 3,809 rupees (US$78) and ordered his first car: a Tata Nano.
Bookings for the ultra cheap car, which retails for 100,000 rupees (US$2,050) plus tax and transport fees, opened on Thurs across India.
Sampathkumar, who is 30 years old and single, makes about 20,000 rupees a month (US$410) as a goldsmith and says he wants a Nano for “status.”
“Automatically, women will come forward,” he said, grinning.
Dozens gathered on Thurs to gawk at the silver Nano sitting on a red platform with pink satin skirting at the Tata dealership in Coimbatore, a mid-sized manufacturing hub in southern India. Two DJs blasted Backstreet Boys, Ricky Martin and Madonna songs, while college kids snapped photos of the snub-nosed car on their cell phones.
Despite the festivities, analysts say Nano sales won’t do much in the short term to help debt-strapped Tata Motors, which is facing falling sales and is in talks with banks to refinance a US$2bil loan it took out to buy Land Rover and Jaguar from Ford last year.
Vaishali Jajoo, auto analyst at Mumbai’s Angel Broking, estimated that even if Tata Motors manages to sell 250,000 Nanos a year, it will only add 3% to the company’s total revenues.
Production constraints mean Sampathkumar won’t get his new Nano until July, at the earliest. Violent farmer protests forced Tata to relocate at the last minute a factory that was to exclusively build Nanos, and the replacement won’t be operational before year’s end.
Customers who want to buy the Nano must pay 300 rupees for an application form, then pay the entire cost of the car or get financing from one of 18 banks Tata Motors has made special arrangements with.
Tata will accept orders until Apr 25 and then randomly select 100,000 people who will get the first shipment of vehicles. Everyone else will have to wait. Tata will pay interest on booking deposits: 8.5% for people who have to wait one to two years to get their Nano, and 8.75% for those who hold out longer.
Tata spokesman Debasis Ray said the company would not release data on the number of orders until after the process closed, but added that “the signs are encouraging.”
He said 300,000 people had visited Tata’s 400 showrooms across the country since the car went on display Apr 1.
In the last two weeks, the Nano Website has gotten 20mil hits, he said.
K. Thamilarasu, the divisional sales manager for Tata Motors in Coimbatore, said 21 people paid for the car in full at his dealership Thurs. Another 19 made downpayments for financing arrangements.
“I have been in this field three decades,” Thamilarasu said. “This is the first time we are noticing a revolution.”
Rajeswari Nandagopal, a teacher, paid 300 rupees for a booking form because she wants to buy a Nano for her 17-year-old son, who currently rides a motorbike.
“These days going on two-wheelers is a great risk,” she said.
J. Rathimasawamy, 70, a retired schoolmaster, said he sold his Maruti WagonR two months ago because he wants to buy a Nano. “It’s the cheapest,” he said.
Rathimasawamy, a wiry man with white hair and a dusty pair of flip-flops, took a bus from his home 25 miles (40 kilometers) away to buy a booking form.
Vijayakumar Jayabal, 50, a policeman who earns 12,000 rupees (US$246) a month, said he wants to buy a Nano because he can’t squeeze his family of four onto his motorbike.
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